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There’s a new trend in the air– can you smell it? It’s an AI language tool called ChatGPT. Let’s discuss how you can use it as a CrossFit box owner to optimise your time (in an ethical way).

Disclaimer: A robot did not write this. Our fabulous in-house content manager with word swag did 🤣. Her name is Lindsay– she’s human, likes to drink coffee, do CrossFit, and go for runs.

But without a doubt– ChatGPT has taken the world by storm this year, allowing many businesses to generate content, research their ideal clients and brainstorm new ideas in a fraction of the time. 

As a CrossFit box owner, you now have a new tool in your toolbox for many different content & ideation tasks. 

But it’s also important to note that ChatGPT has limitations and shouldn’t be used alone. You need a human brain alongside this tool to ensure it’s being used with integrity.

Because if you’re using it– every other box owner is too, which means you risk falling into a sea of generic content (boring emails), ideation (underwhelming event ideas), and programming (ineffective WODs).

Let’s chat about ChatGPT, the importance of human intelligence, how to use it in the CrossFit industry, and a few of its limitations.

What’s ChatGPT?

To explain what ChatGPT is– let’s ask ChatGPT to explain what it is. 

Catch my drift here 😂

Here’s the prompt.


Hi ChatGPT. 

Could you explain in 200 words what you are and how CrossFit box owners can use you as a tool? 

Keep the writing sassy and light-hearted. 

Thank you.

…And this is what ChatGPT said ⬇️

Well hello, CrossFit box owners! I’m ChatGPT, your friendly virtual assistant and all-around language expert. So, what am I? I’m a cutting-edge language model designed to help you with any language-related tasks you might have. Need to brush up on your grammar? Want some snappy comebacks for your social media? Or maybe you just want to talk about the latest episode of “Squid Game.” Whatever you need, I’m here for you!

Now, how can you, CrossFit box owners, use me as a tool? Well, for starters, I can help you communicate more effectively with your clients. Whether you need to write an email, post on social media, or create a flyer, I can provide you with language that will resonate with your audience. I can also help you improve your website’s SEO by providing you with optimized content that will drive more traffic to your site.

But that’s not all! I can also help you with your internal communications. Need to write a memo to your staff? Want to create a training manual? I’ve got your back. And if you’re looking to expand your business, I can even help you translate your materials into other languages.
So, whether you need help crafting the perfect Instagram post or you’re looking to take your business global, I’m here to help. Let’s get this language party started!

I mean, it’s not bad. It gives us the information, was light-hearted & sassy. But there’s this feeling it doesn’t quite understand the CrossFit industry, as the given information is pretty generic.

The plus side is that you can play around with better prompts, and ChatGPT will learn more about your topic as you go along.


You might be thinking… 

What on earth does AI + HI = ROI mean? 

So let’s break it down. 

Artificial intelligence + Human intelligence = Return on Investment 

This equation was dubbed by Karl Krummenacher– President of Project 10K. He helps visionary entrepreneurs build, launch and scale SaaS companies.

Essentially, it means that the most innovative businesses won’t rely on ChatGPT alone. But instead, incorporate it into their every day as a tool– not a takeover. 

Even though it can help you work faster, smarter & efficiently– it’s not enough to rise above the noise and stand out as a unique business. This means– ChatGPT is not a shortcut to creating content for your CrossFit brand that people trust.

But you can use it to streamline your admin, ideation, and social media content. Just keep in mind that bringing in the human touch is essential to ensure all the content you create reflects your brand’s core values and what you stand for.

How CrossFit Box Owners Can Use ChatGPT

Ok, so here’s the thing… 

You can use ChatGPT to improve your business content and engage with your members.  

Here are some examples…

a. WOD ideation

Yup! If you’re personally programming for your box and not using CAP (or other programming services)– you can use ChatGPT to help with WOD ideas. 

Just remember to always think critically about the WOD ChatGPT creates for you. Because you know your members the best. Will they respond? Is it effective? Does it make sense? Thus, alter accordingly.

b. Social media posts

ChatGPT can help you create social media posts at lightning speed. Whether promoting upcoming events or showcasing workouts, you can use ChatGPT to help you create engaging and informative content to help grow your online presence.

But again– use your human touch to tweak accordingly so that it sounds like your brand.

c. Personalised workout plans

Maybe one of your offers to members is PT sessions, but you and your team are struggling with personalised ideas for particular clients. 

ChatGPT can assist you by suggesting exercises, rep ranges, and rest periods that are tailored to each individual. 

Again– use this for ideation, which means you can still use your human eye (and brain) to tweak where necessary. Besides– you know your PT clients the best.

5. ChatGPT Limitations

As mentioned (many a time), there are ChatGPT limitations that everyone should be aware of. 

Let’s ask the machine again, shall we? 

Hi, ChatGPT.

What are some of your limitations regarding ethics, knowledge base and technical constraints? 

Thank you.

And this is what ChatGPT said…

Ethical concerns: As an AI language model, ChatGPT can generate text that is indistinguishable from human-written text. While this can be useful in many contexts, it can also raise ethical concerns around issues like fake news, cyberbullying, and disinformation. It’s important for developers and users of ChatGPT to consider these ethical concerns and ensure that the technology is used responsibly.

Technical constraints: ChatGPT is a sophisticated technology, but it’s not perfect. Like any machine learning algorithm, it has limitations in terms of accuracy, reliability, and speed. For example, ChatGPT may struggle to understand certain accents or dialects, or it may make errors in generating text. It’s important for users to be aware of these technical constraints and to use Chat GPT accordingly.

Limited knowledge base: ChatGPT is only as good as the data it’s trained on. While it has access to a vast amount of information, there may be certain areas where its knowledge is limited. For example, it may struggle to generate accurate information about niche topics or emerging trends. It’s important for users to keep these limitations in mind when using ChatGPT and to verify information whenever possible.

Pretty legit– but as ChatGPT said, take everything with a pinch of salt. Dont, forget to use your critical thinking skills when using the tool and double-check the facts that this language model is claiming.

Even take the above statement from ChatGPT with a pinch of salt 😉

In an AI nutshell 🤖

ChatGPT is a versatile tool that can be used to enhance your content creation, ideation and streamline certain mundane tasks. 

Just remember to keep a critical eye on the content that it creates because the human essence always wins in the end.

There’s going to be a lot of generic content spat out on social media, in emails, and unoriginal ideas because of this AI tool. This means– now more than ever, use your analytical, critical, and creative brain to keep doing what you do best– changing more lives through fitness.

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