Role
About Octiv
Octiv is a fun, dynamic, and global company that’s making waves in the fitness industry! Our mission is to change more people’s lives through fitness by making it accessible through innovative technology. We provide powerful gym management software that helps fitness businesses thrive, with a focus on simplicity, automation, and growth.
At Octiv, we embrace a flexible work culture, thrive on creativity, and are passionate about helping gyms unlock their full potential. If you’re looking to be part of a team that’s transforming the fitness industry while having fun doing it, you’ll fit right in!
About the Role
We’re seeking a mid-level Performance Marketer with 5+ years of experience to drive our paid advertising strategy across channels like Google, Facebook, and Instagram. Your mission will be to optimize campaigns, improve conversion rates, and maximize ROI.
Your Responsibilities Will Include
- Plan, execute, and optimize paid campaigns across multiple platforms.
- Conduct A/B testing and analyze performance metrics to drive continuous improvement.
- Collaborate with design and content teams to develop high-converting ad creatives.
- Present actionable insights and recommendations based on data analysis.
The Ideal Candidate For This Role Possesses The Following Qualities
- Experience: 5+ years in performance marketing with a proven track record of driving conversions.
- Technical Skills: Proficiency in Google Ads, Facebook Ads, and analytics tools like Google Analytics and HubSpot.
- Strategic Skills: Ability to plan and execute paid strategies aligned with business goals.
- Soft Skills: Strong analytical, communication, and project management skills.
- Certifications (Optional): Google Ads or Meta Blueprint certified is a plus.
- Language Skills (Optional): Proficiency in French and/or German would be advantageous but is not mandatory.
What We Offer
- A positive, exciting, performance-driven work environment
- A dynamic and open-minded team with a shared vision
- Ongoing training and mentorship
- Direct communication channels
- Room for personal and professional development
- Working in a fast-growing company with international clients
- HQ in Cape Town CBD with a hybrid home/office structure
- A balanced team culture that values continuous learning, human connection and healthy living
