Why Continuous Communication is Necessary
It is not just about classes and workouts when you run a gym. It is also about building relationships and trust. When someone becomes interested in your gym, he/she wants to be seen and served. If you don’t follow up right away, that lead will likely join another gym.
The same holds for new members.
They may be excited at first, but if you don’t stay in touch, they will lose interest and drift away. Touchpoints that repeat frequently are key to keeping them on board.
The Power of Automation
Automation enables gym owners to save time without sacrificing the personal touch. Instead of spending time crafting each email or text message, you can automate a system that delivers the right message at the right time.
- Welcome email as soon as someone signs up
- Reminder text if a lead has not scheduled a class
- Check in message after the first week of a new member
- Reminder of class schedules or special activities
These small touch points add up. They show that you care, even when you’re busy running the gym.
Simplifying Lead Nurturing
Leads need a few reminders before they make a decision. By automation, you can guide them step by step:
- First response when they ask about your gym
- Share a success story or testimonial
- Ask them to try out a free class
- Follow up and ask how it went
This keeps your gym front of mind without additional effort.
Onboarding New Members
The first 90 days are crucial for new members. If they establish habits and feel cared for, they will linger longer. Automated onboarding can involve:
- A welcome email series
- Guidance on how to utilise the gym
- Personal check-in
- Celebration of milestones
This makes members feel appreciated and encouraged to continue with their fitness journey.
Why Octiv CRM Pro is the Answer
This all on your own is hard. That is where Octiv CRM Pro assists. CRM Pro is made for gyms that want to grow and keep members.
With CRM Pro you can:
- Automate lead nurturing messages
- Create custom onboarding flows
- Have communications in one place (email, WhatsApp, sms)
- Build incredible landing pages and funnels
Instead of chasing leads or dropping follow-ups, CRM Pro keeps your gym in touch.
Final Thoughts
Trust and retention happen when there is regular communication. With automation through CRM Pro, gym owners can save time, grow faster, and retain members longer.
Curious to learn how CRM Pro can be a game-changer for your gym? Book a demo today.
